a) Collection of real-time data
In any business data collection is the central determiner of the effectiveness of the decision you will make. When it comes to e-commerce, you need to collect information about your customers’ internet behavior. Also, you need to know the type and the source of traffic are vital in deciding what to offer in your e-commerce store.
Google Analytics helps in collecting this information. This enhances your business decision making. Also, GA collects relevant data that is essential for target marketing.
b) Critical for selecting your e-commerce website keywords
When operating an online store, being found on the search engine is an underlying asset. Appearing on the first page of the search engine enables you to drive essential traffics that can turn into leads. For you to rank better on these platforms, selecting relevant keywords is the primary role.
With Google Analytics you have access to information about the performance of your keywords. You can know whether the keywords you are using are relevant to the searches on the search engines. Acquiring this information is critical in planning content development for your product descriptions. Hence, GA is a vital tool in relevant keyword selection for your e-commerce website.
c) Helps you to know the duration visitors are spending on your site
Google analytics generates engagement reports. These reports show the time and duration of customers on your online store site. As you know, the length of time a visitor spends on your site shows how engaging the website is and their probability of taking action.
Hence, as an entrepreneur, you can know whether your site is engaging or has the capability of converting prospects into leads. If the bouncing rate is high, then you can find ways of attracting and converting opportunities to sales.
d) Helps you to know the devices used to access your e-commerce site
Another reason for having a Google analytic is its ability to provide you with information about devices used to access your e-commerce websites. Knowing the devices most of your customers are using is vital in customizing your site.
For instance, if you find that more traffic is coming from mobile devices, you can move your site to an e-commerce platform that is more responsive. With this, you will enhance customer shopping experiences leading to more sales.
All in all, if you have not adopted Google Analytics in your e-commerce website, you can see the benefits you are missing. As such, the ball is now in your court.